IPYG is youth group so we keep thinking about peace work that everyone enjoy and the innovative ways.
On searching the internet IPYG found this.
Take a look! It's very funny.
It's "The Social Swipe" by Misereor.
http://www.kolle-rebbe.de/en/news_en/the-social-swipe-by-misereor-makes-giving-easier-than-ever-before/
A single credit card swipe through the poster donates 2 EUR to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of an imprisoned Filipino child, helping him to return to a normal life. Another scenario lets one to provide daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf.
Isn't easy to get people's attention?
IPYG thinks campaign for peace must be fun and enjoyable like youth.
Sascha Hanke, Executive Creative Director, Kolle Rebbe: „It was a challenge. All processes connected with the donation had to be synchronized. When the card is swiped a secure process quickly authenticates it and in a split second activates a film sequence on screen.“
"The Social Swipe“ was realized with STRIPE.COM, one of the leading providers in mobile payment. At the moment, the digital posters get a lot of attention at international airports. But they also have a lasting impact: when donors receive their credit card statement they are asked to turn their single donation into a monthly one.
It's pity because IPYG just watches this ad but can't swipe cards.
IPYG want to say,“peace work is important but it's not a difficult problem.”
And we IPYG are youths, it means let's make innovation for peace!