IPYG introduces the new way to makes giving easier than ever before.

IPYG is youth group so we keep thinking about peace work that everyone enjoy and the innovative ways.

On searching the internet IPYG found this.

Take a look! It's very funny.

It's "The Social Swipe" by Misereor.

 http://www.kolle-rebbe.de/en/news_en/the-social-swipe-by-misereor-makes-giving-easier-than-ever-before/

A single credit card swipe through the poster donates 2 EUR to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of an imprisoned Filipino child, helping him to return to a normal life. Another scenario lets one to provide daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf.

Isn't easy to get people's attention?

IPYG thinks campaign for peace must be fun and enjoyable like youth.

Sascha Hanke, Executive Creative Director, Kolle Rebbe: „It was a challenge. All processes connected with the donation had to be synchronized. When the card is swiped a secure process quickly authenticates it and in a split second activates a film sequence on screen.“

"The Social Swipe“ was realized with STRIPE.COM, one of the leading providers in mobile payment. At the moment, the digital posters get a lot of attention at international airports. But they also have a lasting impact: when donors receive their credit card statement they are asked to turn their single donation into a monthly one.

It's pity because IPYG just watches this ad but can't swipe cards.

IPYG want to say,“peace work is important but it's not a difficult problem.”

And we IPYG are youths, it means let's make innovation for peace!